Introducing: The 6th Annual Make Market Launch IT LIVE!

March 17-19, 2016 - San Diego, CA

Right now, you have an incredibly powerful resource at your disposal...YOU.

There's no one in the world with your unique mix of skills and experiences. There's no one in the world who creates order out of chaos the way you do. There's absolutely no one else in this world who can claim your unique perspective.

You have something the world needs—YOU—and sharing your message with the people who need it can transform your life into the one you've always dreamed would be yours.

In other words...

The Next Big Thing in Business Is You

What does it take to start and grow a business? It all starts with you, your ideas, your passions and your perspective—all the things that make you special and unique.

When you can package your special sauce into products and services that truly represent the core value that you’re here to share, you're well on your way to a real business...

...but you might not be quite there yet.

Here's why:

No matter what size business you have—or aspire to have—there are four things every business HAS to have to be successful:

1) A repeatable, 2) consistent system for bringing in 3) revenue and serving customers, 4) without you having to be there.

That’s what a business is.

Most business owners have one or two of these four things...

  • You might have revenue, but it isn't repeatable or consistent.
  • You might have a few specific activities that generate some revenue consistently—such as promoting and running a webinar—but you don't have it systematized so it's easily repeatable by you and your team. (And, without a system, you probably don't have the full, 100% certainty that it IS going to work every time.)
  • You might have gone to the trouble of creating a repeatable system, but that system isn't bringing in steady revenue.
  • Or—and here's the most delicate and important challenge of them all—you might have repeatable and consistent revenue, but it requires you to be around, managing the moving parts of your business all the time.

    (Let us share a secret with you for a moment: If your business is dependent on you DOING a bunch of stuff, if it's not set up to run without you there all the time, and if it can’t be decoupled from you and your time, it isn’t really a true business. And although it's a sticky challenge to navigate, the answer can be surprisingly simple when you start with a few shifts in your mindset!)

But, if you're missing this piece—or any other of these four things—you don't have a business.

You’re just self-employed. It's as simple as that.

So if you're frustrated with your business—or you're simply looking to take what you already have to the next level—your biggest frustration is likely related to one of these four things.

And That's Where We Come in...

Pam Hendrickson PhotoWe're Pam Hendrickson and Mike Koenigs, and we've spent our careers showing entrepreneurs like you how to build a real business around these four core elements. We show entrepreneurs, authors, speakers, experts and coaches how to build a repeatable, consistent, automated—and successful—business out of their unique expertise and perspective.

And what we've discovered after launching our own successful, 7-figure product creation businesses is that success is often closer than you think.

Most of the time, you're only a few feet from your vein of gold. With just a few simple shifts, you can create a business that works for you, one that supports your lifestyle, one that more than just pays the bills, one that fulfills you and brings you joy—without you having to be there to work in it, 24/7.

That's what our Make Market Launch IT LIVE! 2016 event is all about. We've created an all-new program consisting of three days of cutting-edge strategies and business-building distinctions based on what's working right now to show you how to create a wildly successful business out of that special thing you do better than anyone else.

If you're ready to turn your dream into a real business—or push your business to fulfill its next level of potential—we invite you to join us March 17-19 in San Diego, California:

ENROLL NOW! This is our LAST big MML event and tickets are limited!

Here's just a taste of what you can expect:

ENROLL NOW! This is our LAST big MML event and tickets are limited!

Let's Dive in Deeper ...

First, we'd like to introduce ourselves.

Pam Hendrickson Photo

Pam Hendrickson

I'm Pam Hendrickson, and I've been producing, launching and marketing highly profitable products for many of the top names in the personal and professional development industry for over 20 years. In addition to consulting with entrepreneurs, celebrities and CEOs, I spent almost 20 years at Robbins Research International, Inc. where I worked directly with Anthony Robbins as the Executive Vice President of Content & Product Development.

In just under three years, I've grown my consulting and product development businesses to seven figures. I'm proud to be a 2012 Bronze Stevie® Award Winner for Female Entrepreneur of the Year and a 2013 Bronze Stevie Award Winner for both Female Entrepreneur of the Year and Woman of the Year.

I live in San Diego with my husband, Chris, and my two sons, who are my "why" for leaving the corporate world to start a business of my own. Every school field trip I attend, every football or baseball game I cheer for, every afternoon I spend at the beach with my husband—they all make me so grateful that I found the path to create a real business of my own.

Pam Hendrickson Photo

Mike Koenigs

And I'm Mike Koenigs, a four-time #1 bestselling author, 2009 "Marketer of the Year" winner, entrepreneur, filmmaker, speaker, philanthropist and holder of a patent in "Cross-Channel" Marketing Technology. My companies have produced ten consecutive online product launches with the largest grossing over $9.1 million dollars. I grossed over $3.1 million dollars in sales during a “direct to camera” live webcast. I am the CEO and "Chief Disruptasaurus" of both Traffic Geyser and Instant Customer and my products have simplified marketing for over 30,000 small businesses, entrepreneurs, authors, experts, speakers, coaches and consultants worldwide.

I'm also a recent cancer survivor. After completing eight months of treatments, I have dedicated the second half of my life to bringing as much joy as possible to my wife Vivian, son Zak and my customers, clients and fans. I'm an avid boater and I enjoy driving my all-electric, solar-charged Tesla Roadster along Highway 101.

In addition to creating successful, product-based businesses, we both have attended a TON of live events—and we've suffered through the pain of so many of the low-value pitch-fests out there. When we started producing events for ourselves, we vowed to make ours different.

We pack our weekend with presentations focused on actionable strategies that you can use right away to make a difference in your business.

For Make Market Launch LIVE! 2016, we're focused on three major aspects of your business:

1) Creating the Cutting-Edge, High-Quality Products and Services Your Customers Are Clamoring to Buy

We're dedicated to staying abreast of what's working now in product creation—and keeping you ahead of the curve.

The technology available for connecting with your customers is changing constantly. We'll show you the new training and delivery platforms now in play (plus some emerging technologies!) and how you can best take advantage of them.

In a time when managing your costs—and, therefore, maximizing your profits—is more crucial than ever, we'll also show you how to deliver the highest quality products and services in the most effective, elegant and inexpensive formats possible.

The ability to quickly and cost-effectively deliver your message and improve your customers' lives is right at your fingertips. We'll make it simple for you, along with...

2) Bringing in New Customers to Create That All-Important Consistent, Repeatable Stream of Revenue

Over the course of the event, we'll be giving you 9 simple, easy-to-implement strategies to sell your products and services in ways that drive buyer and customer behavior TODAY.

The world is changing at an incredibly rapid pace—not just in the technology you use to deliver your products and services, but also in the marketing channels that deliver qualified leads, the sales page strategies that trigger conversions and the increasingly skeptical buyer behavior that drives it all.

Even the "sure bets" of the past—like large-scale product launches—are no longer paying off consistently like they used to.

Where some people see this as a challenge, we see it as an opportunity. If you can be nimble and adapt to these changes, if you can embrace marketing across evolving channels and if you're ready to match your sales techniques to the psychology of today's buyers, you can set yourself up for huge wins.

Then, once you bring this flood of new customers into your business, we believe it's all about...

3) Taking Care of Those Customers at the Highest Level

It's our absolute pleasure to serve our customers at the highest level.

It's just the way we prefer to do business, but we've also discovered that it has some incredible side benefits. It makes our customers happy. It helps them get better results more quickly. It makes them choose us over similar products in the marketplace—and it keeps them coming back to us for increasingly high-level solutions.

We'll show you how to set yourself up for this same level of joy and fulfillment that comes from helping great people get the results they need—and deserve.

The secret is in our systems. Even with the best of intentions, if you don't have a system, caring for your customers can 1) take up an enormous amount of time, energy and resources and 2) keep you from getting consistent results.

We'll show you exactly how to establish the systems that build a devoted audience of raving fan customers, ones who will support your business for years to come.

You'll also hear from a selective roster of exceptional speakers. We've handpicked these dynamic presenters for being the best-of-the-best in what they do.

Lisa Sasevich

Lisa Sasevich

Honored as the Extraordinary Entrepreneur of the Year by Women Online Magazine, recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, and ranked on the prestigious Inc. 500/5000 list of America’s Fastest Growing Private Companies for 2 years in a row, Lisa Sasevich “The Queen of Sales Conversion” teaches experts who are making a difference how to get their message out and enjoy massive results, without being “salesy.” Recognized sales expert by Success Magazine, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits.

Joseph McClendon

Joseph McClendon III

Event emcee Joseph McClendon III is an expert in coaching sales business professionals to overcome the behaviors and obstacles that may impede their sales results and affect their bottom line. After working as both a trainer and then master trainer, Joseph now serves as Head Trainer and Instructor at Tony Robbins' acclaimed "Mastery University," which is attended by business entrepreneurs, CEOs and people seeking a greater quality of life from 46 different nations. He is frequently called upon to provide corporate training, keynote addresses, workshops and seminars for many fortune 500 companies in the United States as well as across Europe and Australia.

We're finalizing details with our 2016 speakers right now! Details to be announced soon. Past speakers have included:

BOGO Tickets

ENROLL NOW! This is our LAST big MML event and tickets are limited!

In addition to the distinctions you'll get from these speakers, over the course of the weekend you'll also discover how to:

During the event, you'll also hear from our Make Market Launch Heroes: real-life stories from people who have taken our product creation and marketing strategies and created success in their own businesses.

During these entertaining panel discussions—which are always audience favorites—you'll learn directly from entrepreneurs just like you who created success in niches as diverse as publishing, personal development, broadcasting, health care, finance, corporate training, marketing consulting and many more. They'll share the exact tips and strategies they used to overcome any business challenges and create success—at every level.

Plus, you'll also get the chance to participate in our famous "Hot Seat" sessions and receive one-on-one coaching from us. Tell us about your business, share your product ideas and describe your marketing systems. We'll offer you our personal advice on maximizing your business. This kind of intimate interaction is usually reserved for our five and six-figure consulting clients—but it will be available to you at the event by application.

And, finally, you'll also...

Experience the Power of Community

We weren't kidding when we said that we have the best customers in the world. We count among our audience some of the most amazing and established product creators and marketers in the business! During our annual event, it's our pleasure to bring this community together for a dynamic learning experience that's amplified by the exceptional company in the room.

Being an entrepreneur often means flying solo. By joining us at the Make Market Launch IT event, you'll become part of our larger community by getting the opportunity to meet other like-minded entrepreneurs who share your values and goals.

During the weekend, you'll network in an environment of total fun and excitement as you create the synergistic relationships and lucrative partnerships that propel your business forward.

Ultimately, you'll form bonds that will last long beyond the three days you'll spend in San Diego.

In fact, we're sure you'll leave with a new relationship that will help move your business to a place you didn't realize was possible. Maybe you'll meet an accountability partner who helps you stay on track with the goals you set for yourself. Maybe you'll meet a new friend who's great at bouncing ideas back and forth and, together, you each discover your Next Big Product. Or maybe you even meet your next joint venture partner.

It's all happened at our annual events, and no matter who you meet, you'll spend a weekend surrounded by the people who "get it," who understand what you want—because they want similar things for themselves.

In the relationships you form over the weekend, you'll find a community, one that supports you through the challenges, celebrates your wins and help you reach the heights you've always dreamed of.

Come join us—and our community—in May:

ENROLL NOW! This is our LAST big MML event and tickets are limited!


Hear What Our Community Is Saying About Make Market Launch IT LIVE!

"It was the single very best thing I ever did."

Steve West, Portland, OR

"This is a fantastic event and you have to be there if you’re serious about going to the next level. The 14-hour trip over here was more than worth it. The community here is just fabulous. Fantastic value. I'm so glad that we came."

Kate Murfet, Tasmania, Australia

"Make Market Launch IT made a huge difference in my life. It gave me this formula to go from A to Z to understand what exactly I had to do to really be effective by serving, helping and sharing with other people the best of myself, but also, at the same time, it dramatically increased my income."

Carlos Carrera, Mexico City, Mexico

"Make Market Launch IT changed what we were doing in a very fragmented manner and systematized it into a direct manner that really addresses the needs of our clients and also sells much better, because it’s much more focused. It’s also created a great deal of positive feedback—and additional sales."

Karol Clark, Poquoson, Virginia

"I personally came because I was in "overwhelm" mode. The content, clarity and direction I gained and absorbed at this event has focused, motivated and inspired me."

Kimmarie Dougherty, Lancaster, PA

"The difference between this event and other events I’ve attended [is] first, they really try to focus on actionable content. These guys are all about execution. The other thing that I think they’re about is authenticity. When you come to an event like this, you really do see the real people behind Pam and Mike. In fact, one of the stories Pam told last night, quite frankly, had me in tears. I just know that I’m really gaining this information from real people."

Everett O'Keefe, Clovis, CA

"Before I met Pam, my book was just sitting there. It was an important message to me, but I didn't know how to communicate that message, so the book sat around for two years. It made me very sad because I wanted to share my message with the world. When I met Pam and started Make Market Launch IT, I picked up the book and I decided to create a certification program from it. I [also] created a coaching program out of that book. I feel alive. I've been able to help hundreds of people. Finally, I'm able to help a lot more people. I can't say thank you enough."

Indeara Hanoomansingh, San Diego, CA

"I would say to anybody who’s contemplating whether they should attend an event like this: it’s a no-brainer. You’re going to learn things, you’re going to meet people, and it’s going to take you to a whole new level in your life of knowledge, education, systems and how you can actually make money and improve your lifestyle."

Nobby Kleinman, Melbourne, Australia

"It’s worth every penny. I came to this event and my husband is at home looking after my little kids. We didn’t have the money to come to this event, and I’m here right now, and I don’t regret it for one second. It’s something that I would have paid twice as much to come to. I’m going home with the energy and the confidence to know that I can do what I can do and the tools and the people to talk to and to learn from. I don’t feel alone anymore. The main takeaway that I’ve had from this event has been to hone in on my product idea. I came here with a website. I came here with a passion and a mission. But my product was kind of loosey goosey. I wasn’t completely sure what direction I wanted to go in. And now I’m not afraid to commit to a direction, because I know that I can repeat the process."

Renée Ouellette-Annis, Montreal, Canada

"Make Market Launch IT is about giving you a solution to go out there and spread your story. Don’t hesitate to do it. It will be a life-changing event for you."

Reneé Dickerson, Phoenix, AZ

"One of the things I really love about Make Market Launch IT is that they’re really involved in helping people draw out from their heart something that they want to create and then make a difference in the world. You come here and you have an idea of something you might want to do, and before you know it…! There’s just so much information, so much talent, so much mentorship, so much giving in the room, that these seeds that have been in you all your life start to sprout. The biggest thing you get out of Make Market Launch IT is a system to manifest your own greatness and make a difference in the world."

Tony Kent, Marin County, CA

You have something the world needs: YOU—your ideas, your expertise and your perspective.

If you're ready to turn it into a wildly successful business with a repeatable, consistent system for bringing in revenue and serving customers—without you having to be there, 24/7—join us in March in San Diego.

Whether you're starting from scratch or maximizing a business you already have, we'll show you exactly what you need to enjoy the financial freedom and fulfillment of being a successful entrepreneur backed by a real business. All you have to do is enroll below.

We—and the rest of our Make Market Launch community—look forward to seeing you then!

Pam and Mike

ENROLL NOW! This is our LAST big MML event and tickets are limited!

Join Us for Make Market Launch IT LIVE!

Thursday, March 17 - Sunday, March 19
San Diego, CA

This exclusive pricing is available ONLY for Make Market Launch IT and Marketing Roadmap members!

Standard Pricing: $497
$697 $1,397
Benefits General Admission
Seating in first two rows  
Exclusive VIP Dinner, limited to 40 business owners, with Pam and Mike  
Seating in front section of the room 
Pam & Mike's Business Acceleration Gift Pack (a collection of our favorite resources) 
Admission to 3 day eventcheckbox
Thursday Night Networking
Cocktail Mixer
Book Now:
Limited Seats Available!
$397 $997

Get the VIP Treatment with One of Our Upgrade Packages!

Your Gold VIP Package includes 1) guaranteed seating in the first two rows of the room, 2) a Business Acceleration Gift Pack with a selection of Pam and Mike's favorite resources from the last year to continue your progress after the event and 3) an intimate dinner with Pam, Mike and some of the event speakers, limited to 40 business owners.

In addition to enjoying close seating for maximum focus, you'll get to spend the weekend in close proximity to some of the most motivated and successful entrepreneurs at the event, as well as enjoy time with Pam and Mike in a small-group setting.

Your VIP Package includes seating in the front section of the room to help maximize your focus. You'll also receive Pam and Mike's Business Acceleration Gift Pack with a selection of their favorite resources from the last year to help you continue to discover business-building strategies even after the event is over.

For more information on VIP upgrades or group discounts, please contact us directly: 866-654-6534 or 858-720-8720

Accommodation and Location Details

The 6th Annual Make Market Launch IT LIVE! Event
Please note that this year's event will be Thursday - Saturday:
March 17-19, 2016

San Diego Del Mar Marriott
11966 El Camino Real • San Diego, California 92130

To book your roomat our special MML rates:

  1. To make reservations by phone, call 1-800-228-9290 and mention you are part of the "Make Market Launch IT" event.
  2. Or use this link: Book your rooms. ** Reservations must be made by February 24, 2016 to receive these special room block rates.
    Our room block consistently sells out fast, so to ensure reservations at our host hotel, please book early.

The San Diego Marriott Del Mar, only 20 minutes north of downtown San Diego and just south of the seaside hideaway of Solana Beach, offers a luxurious setting surrounded by the coastal beauty of southern California. Convenient to beaches for surfing or sunbathing, the hotel is close to shopping at the historic Del Mar Downtown Historic Village, golf at Torrey Pines and the gorgeous coastline the area is famous for. Arterra, the hotel's on-site restaurant, offers a trendy dining destination with award-winning cuisine and is open for breakfast, lunch and dinner.

Special Parking Rates: $5/day for self-parking and $18/day for valet. Be sure to mention you are part of the "Make Market Launch IT" event.

Event Times:
March 17 9:00am – 6:00pm
March 18: 9:00am – 6:00pm
VIP Dinner: 7:00pm - 9:30pm March 19: 9:00am – 6:00pm

Internet Access:
In-room Internet access rate is $12.95 per day. Common areas near the lobby are complementary. Event room internet access can be purchased for an additional charge.

Note: If you cancel your registration within 30 days of the event, you forfeit your materials and registration fee and/or your seat payment. No refunds will be issued.

Important: Any earnings or income statements, or earnings or income examples in this program, are not considered to be average earnings. There is no assurance you'll do as well. If you rely upon these figures, you must accept the risk of not doing as well. Any and all claims or representations, as to income earnings, in this program, are not to be considered as average earnings. Case studies, stories and testimonials are not representative. As with anything of value in life, ANY positive results require work, focus, energy and pushing through the inevitable obstacles that come up when building your business, marketing and delivering your products and services.

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